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|  | Viniitaly Special Edition 19. Oct.
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Viniitaly Special Edition 19. Oct.
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VINITALY SPECIAL EDITION - BEYOND ALL EXPECTATIONS: 12,000 OPERATORS (2500 INTERNATIONAL FROM 60 COUNTRIES)
THE ALL-BUSINESS FORMULA HUGELY SUCCESSFUL FOR COMPANIES, CONSORTIA AND ORGANIZATIONS
Verona, 19 October 2021. Attendance by more than 12,000 professional operators, with more than 2,500 buyers (about 22% of total) from 60 countries: the special and extraordinary edition of Vinitaly closes today as the third and last Italian stage in the run up to 54th edition scheduled 10-13 April 2022.
“This result goes far beyond our expectations," said the President of Veronafiere, Maurizio Danese. "Companies, consortia, agricultural and supply chain associations and operators rewarded this business initiative project with a high rate of contacts and sales, as well as a unanimous index of satisfaction. The third event attended in person with Vinitaly today," Danese concluded, "is part of a scenario of impressive acceleration of Made in Italy exports and Italian wine on all the main target markets, including the domestic market thanks to collaboration activated with Fipe and Vinarius. We are experiencing a strong recovery in which Veronafiere plays a fundamental driving role for the internationalization of SMEs and Italian wine, with a commitment towards increasing the value of sales."
The map of countries taking part in Vinitaly Special Edition sees Europe (with Northern countries, Germany and Franca in front), Russia, the United States and Canada lead demand for Italian wine at the trade fair, followed by Eastern Europe (Romania, Ukraine, Poland, Belarus, Bulgaria and the Czech Republic), the United Kingdom and China, returning to Verona again. "This geography," commented Giovanni Mantovani, CEO of Veronafiere, "is perfectly aligned with the growth figures seen on international markets which, in the first 7 months of this year, posted an overall leap ahead of 15% compared to the same period last year. We upheld our declared commitment to organise a highly qualified Special Edition thanks also to the support of ICE Trade Agency," Mantovani went on, "with international operators arriving precisely from the areas where Italian wine is growing significantly. "Now," Mantovani concluded, "we are aiming to achieve a great 54th Vinitaly in 2022."
Areas of interest among operators and buyers saw those dedicated to organic wines achieve a surge in attendance. Over the three days, 42 exhibitors in this segment saw their agendas crammed with b2b appointments, especially with buyers from Northern Europe and Germany. And in relation to new trends, the Mixology Masterclass calendar was sold out. There was also positive feedback for the equally Special Editions of Sol&Agrifood and Enolitech.
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Re: Viniitaly Special Edition 19. Oct.
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WITH MORE THAN 12.000 PROFESSIONAL OPERATORS, MORE THAN 2500 BUYERS AND 60 NATIONS
REPRESENTED, THE SPECIAL AND EXTRAORDINARY EDITION OF VINITALY IS CONCLUDED.
NOW IT’S TIME FOR THE ROADMAP TO THE 54 EDITION, SCHEDULED FROM 10 TO 13 APRIL 2022.
Videorecap of the 3 days of Vinitaly Special Edition
Check out the Day 1 video recap
Check out the Day 2 video recap
Check out the Day 3 video recap.
Hope to see you again in Vinitaly 2022 (10-13 April)!
Photo by Ennevi
Not able to attend? You can still watch the on-demand events
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